NEW EPISODE LIVE TOMORROW 1 PM!! What does it actually take to turn a drink idea into something you can buy off the shelf?
Jordan Martinez joins the World XP Podcast to break down the surprisingly complicated process of building Machi, his canned matcha protein company, while serving active duty in the U.S. Air Force.
We talk about discovering matcha while stationed overseas, finding a gap in the beverage market, spending roughly $25,000 on an early formulation, flying across the country trying to get the recipe right, navigating food science and manufacturing, having a co-manufacturer unexpectedly back out, starting over with a new can size, raising money, sourcing ingredients from around the world, dealing with shipping and supply-chain costs, and preparing an initial production run of roughly 20,000 cans.
It’s a look behind the curtain at all the stuff that happens between “I have a business idea” and actually putting a physical product in someone’s hands.
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Jordan’s Links:
Website: drinkmatchi.com
Instagram: instagram.com/drink_matchi
LinkedIn: linkedin.com/in/jordan-m-208122133
Jordan Martinez is the Founder of Matchi and a transitioning U.S. Air Force Officer. Matchi makes canned matcha lattes with 20 grams of protein, collagen, and fiber, for people who love matcha and for anyone who tried it once and wrote it off. The company is based in Alexandria, Virginia.
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